Thursday, 31 January 2013

Be frizz free with L’Oreal Professionnel Tecni Art Hair Mix Sublime Shine Anti Frizz Serum for Dry Hair


The beauty book often talks about leave-in serums. It is said to be an essential part of one’s hair care regime.
So, what is this “Leave –In Serum”?
A serum is technically a buzzword (also known as fashion word) for lotion in the cosmetic industry. Hair serum that people use is a liquid or gel based formula that avoids entangling of one’s hair. It imparts shine and helps prevent hair damage done by exposure in the sun and various forms of styling. It is generally used after washing hair.
How does a serum work?
Unlike oils, that penetrate the hair cuticles and make changes, hair serum, made up of silicon coats only the surface of the hair, making it reflect light and look shiny. A hair serum also protects hair from external factors like heat, humidity, dust making it more manageable.  Most serums require only a small amount to be used, even on long hair.
Who can use a hair serum?
When hair serums were initially launched, they were believed to be used only by people with dry and frizzy hair, as it helps heal their hair the most. But later, new users for hair serums were also identified. Now, they are also used on straight or wavy hair for a straighter and sleeker look and shine. Since serums help reduce the adverse effects of heat styling, they can be used by people who style their hair often.
L’Oreal Professionnel Tecni Art Hair Mix Sublime Shine Anti Frizz Serum for Dry Hair is one of the best serums in the market for dry hair. It’s a quality product, which is an important thing considering the fact that using sun-standard products is a sure-fire way to damage hair permanently. This serum has a feather light formula that doesn’t weigh down your hair or make it look greasy or oily. Specially designed to treat dry, frizzy hair the Loreal Professionnel serum is the answer to calls of millions of women fighting frizz and low quality products. Frizz is kept out of your hair altogether and hair gets a new shine, smoothness and manageability never experienced before. This serum can also be used to keep fly aways at bay. The locking and unlocking pattern also makes it travel friendly. Just rub a little between palms, apply on towel dried hair and you’re good to go, style as needed and see the transformation right in front of you!
You can buy Loreal Professional products online at Purplle.com and avail great offers and discounts!

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